Yara's first global smallholder innovation hub
Thryve Innovation CoLab is strategically located in Singapore with access to best-in-class capabilities and digital know-how that are critical to transforming the food system, together. Watch the video below to learn more about Thryve.
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What is Thryve?
Here, innovative solutions are born, tailored specifically for the diverse landscapes and challenges of the Africa & Asia region.
As the nerve center for commercial model incubation and digital solution development, this hub embodies our commitment to pioneering sustainability in agriculture.
Our initiative marks a bold leap forward, fostering collaboration with public and private stakeholders to tackle pressing issues head-on. The Thryve Innovation CoLab is more than just a physical space - it's a dynamic ecosystem where ideas flourish and partnerships thrive.
At the heart of our mission is the pursuit of profitable sustainability. Through strategic alliances and open innovation, we're crafting scalable solutions that not only drive business growth but also leave a positive imprint on our planet. By leveraging Yara's extensive global expertise and century-old legacy in agronomic research, we're poised to make a meaningful impact on climate and society.
Join us as we pave the way for nature-positive innovation, harnessing the power of science, collaboration, and on-the-ground presence across more than 20 countries in Africa & Asia. Together, let's unlock new frontiers in agriculture and shape a brighter, more sustainable future for generations to come.
Your Impact as our Partner
When you partner with Thryve, you bring more than expertise. You become part of a network working to turn ideas into meaningful solutions.
Together, we can share knowledge, test ideas in real-world contexts, unlock new opportunities and help promising solutions reach further and scale faster.
Bring your expertise. Expand your network. Multiply your impact.
+20%
Nutrient use efficiency
5–7%
Higher yield and incomes
Up to 20%
Lower carbon footprint
Benefits section
- Public-private partnership opportunities with extensive network in the ecosystem
- Early access to sustainable, differentiated start-ups
- Participation in Thryve programs and initiatives such as events, fireside panels and more
- Address shared global challenges generating tangible impact, with solutions that may come beyond the ag industry
How does Thryve create shared value?
Policy Makers
How can Thryve help us solve complex, shared challenges and improve farmer livelihoods while driving food security for all?
As your partner, Thryve brings food system expertise through co-innovation that strengthens food security and improves farmer resilience, all in service of a sustainable future for people and the planet.
Start up and Innovators
How can Thryve help us breakthrough ideas become real world impact?
Thryve is your launchpad, accelerating bold ideas from labs to scale, with real-world access, science, and support to win in the food systems of tomorrow.
Private sectors and Agribusiness
How can Thryve help us meet our evolving challenges and obligations while staying future competitive?
Thryve is your collaborative co-design challenge today and growing future opportunity.
Academia
How can Thryve help take research from publication to practice?
Thryve is your translational partner turning academic breakthroughs into field-ready innovations with real-world partners, pilots, and pathways.
Farmer and Farmer Organizations
How does Thryve make innovation meaningful for me, on my farm, every day?
Thryve is your ally on the ground bringing smarter solutions to your soil, so you can grow stronger harvests, better livelihoods, and more resilient future.
Partners and VCs
How can Thryve unlock growth opportunities that align with our portfolio’s purpose and potential?
Thryve is your strategic bridge connecting capital to catalytic ideas that drive scalable, fundable innovation in food and agriculture.
How we work
Activate knowledge
To tackle food insecurity and climate challenges, we must transform our food system—together. Thryve co-innovates with partners to drive shared impact for people and the planet.
Multiply your impact
Thryve accelerates impact by funding and supporting innovations that drive change in food systems. With a focus on climate neutrality, regenerative agriculture, and farmer prosperity, we contribute to key UN Sustainable Development Goals.
Grow a thriving food future
Thryve drives innovation in agriculture—from digital tools to soil health—to nourish nations and sustain livelihoods. By collaborating across sectors, we turn bold ideas into real impact for people, farms, businesses, and the planet.
